![]() One benefit is that your happy customers sell your services for you, influencing potential customers’ buying decisions. They come from a real person (not “John from Canada”) and describe an authentic experience. Some 88% say they trust online reviews as much as personal recommendations, and 39% read reviews on a regular basis” - CXLĬase studies are client reviews. “People read reviews and decide what to buy based on them. They’re the closest your customers can get to word of mouth without actually talking with one of your current or past customers. Case study benefitsĬase studies direct a positive spotlight on how you solved the problems of your former customers. Potential clients get a good sense of what to expect from us if they pick us as their digital PPC agency and how the communication (the relationship) will go while we’re working hard to get them to their goals. In one page, every bit of information any company could want is skimmable, visual, and human. And if they discover that clients love how we go the extra mile to proactively address gaps and that we’re transparent, collaborative, and friendly… that sure doesn't hurt our chances of converting them into a customer down the road. If a potential client reads (or watches, if they’re looking at one of our video testimonials) that they expect frequent feedback and prompt replies, that’s good to know. It’s straight from the client’s mouth, and it often conveys how much they enjoyed the human element of their results-the campaign managers and account managers who had their back throughout their campaign. This part of the case study is so important. ![]() Reserve the bottom of the page for the client testimonial. We feature their website or product in the middle of the page for visual engagement, and we share their results on the right side.įor our industry, the kind of results we share areīut your client results will be specific to your business. We bullet point what tools we used and what approach we took to fix that problem on the left side of the page. We write an executive summary to introduce the client, describe who they are, what they do, and why they came to us. We use the client’s branded color along the top with a headline that includes 1-2 results and one technique used to achieve those results. We have more published case studies than any other marketing team on the planet (and you can filter through them here or here). We love □ case studies at KlientBoost because we appreciate their amazing value when it comes to conversions. That’s where the confidence in your service or product comes from.īottom line: Case studies prove that what you did for others will work for them too. Not just anyone can lean on a case study to build trust you have to have actual success stories to create them. The primary purpose of a case study is to showcase excellent results that nudge potential clients to convert because that social proof gives them the confidence they sometimes need to choose you.Ĭase studies should be easy to read, factual, numbers-based, graphical, and inspirational. The story describes a problem, the fix, and the result (just like any good story has a plot, climax, and denouement). It tells a client’s story in a way that other potential clients can relate to. “One of the best ways to prove your worth is through a compelling case study… hey are so compelling that they are the fifth most commonly used type of content used by marketers.” - HubSpotĪ case study is a templated testimonial on roids ☺️
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