![]() Lanz added that call-to-actions encourages people to comment on your post which creates interest over a longer span of time. So, when it comes to these posts, I would add call to actions of people giving you advice in one-to-one calls, or commenting for reach so that your message reaches people that may be looking for your talents." "There's this saying that if you want to land a job, acquire business, or raise funds for ventures, ask people for advice. "It's about maximizing reach," Lanz said. Instead, Lanz suggests it's about strategizing and that begins with having "a clear call to action in your post" so that readers know what they can do for you. There's more to posting about being laid off on LinkedIn than just venting. Maximize reach by having a clear call to action Here's how and why posting on LinkedIn can help you bounce back after a setback. Her post helped her get interviews with companies like Amazon, TikTok, Lyft, Disney, and Logitech, she said. ![]() Lanz noted that Stephanie's approach "played out nicely for her," because she was able to garner sympathy and support. Publicizing the fact you're looking for a job through a network of LinkedIn helps you activate friends-of-friends, who may be more useful here than your immediate circle. "We actually see that leveraging your own network helps you heavily in order to activate your second degree connections," he said. Lanz's prior research has involved looking at "influence corridors." But using LinkedIn to talk about being laid off is actually pretty handy because it's a "matchmaking mechanism" for employers and job seekers, according to professor Andreas Lanz, assistant professor of marketing at business school HEC Paris. Posting about negative personal news in this way may feel counterintuitive, not least since social media is usually a place for bragging. Such posts may become more common amid predictions of recession and a wave of layoffs. Stephanie is just one of many laid-off workers who have taken to social media to share their experiences. And it just blew up overnight, it got over five million views and there was a lot of good that came out of it because I did have people reach out for opportunities for me to move forward." "The intention of me posting the post, in general, was for me to use my resources, which is the network that I had built on LinkedIn. "I didn't think it was going to go viral," Stephanie said. ![]() One contract recruiter at Meta was laid off before she started and detailed her experience in a LinkedIn post.
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |